Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
NORM herausgegeben am 11.2.2019
Bezeichnung normen: ISO 20252:2019-ed.3.0
Ausgabedatum normen: 11.2.2019
Zahl der Seiten: 66
Gewicht ca.: 198 g (0.44 Pfund)
Land: Internationale technische Norm
Kategorie: Technische Normen ISO
Description / Abstract: This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers"). Non-market research activities, such as direct marketing, are outside the scope of this document.