Brand evaluation — Part 1: Principles and fundamentals
NORM herausgegeben am 23.11.2021
Designation standards: ISO 20671-1:2021
Publication date standards: 23.11.2021
The number of pages: 12
Approximate weight : 36 g (0.08 lbs)
Country: International technical standard
Kategorie: Technische Normen ISO
Description / Abstract: This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators. This document can be used in internal and external brand evaluation.